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WydeMedia – Result obsessed and POAS optimizing
€250.000 Google Ads revenue in 180 days with a avg. ROAS of 3-7x
Ecommerce Case Study
This business is operating within the beauty supplement niche and had the mission to see massive growth in 2022.
They were doing alright on paid social, but never managed to unlock Google Ads as a performance channel. By nature, the business had a large number of competitors in their niche, so we took the approach of leveraging the demand and search volume that our competitors was contributing to the market.
As you'll see some campaigns was down scaled in start June due to inventory issues.
Let's dig in ↓
Mick | CEO Smoothly
''Brian helped us scale our Google ad account by 100%. He is really knowledgeable and an expert in his field. Besides that, he is a great guy. Explains everything he does and answers all your questions in great detail.
We have worked with a lot of Google Ads agencies, Brian's agency is the only one I would sincerely recommend to other founders.''
Google Shopping is a must-have for any ecommerce business, and that's why we put our full focus on it from day one. We quickly took advantage of the new Performance Max campaign type, which gave us a leg up in the shopping network by earning more impression share than other shopping campaigns at the time. To be safe, we also kept the old shopping campaign structure as a backup plan in case Performance Max didn't work out.
Our main goal was to split-test different campaign structures and use zero party data, such as customer lists in Customer Match, to feed our shopping campaigns with audience signals. This helped us optimize our campaigns and drive more revenue.
In addition, we leveraged YouTube as a remarketing channel and created direct response videos based on the A.i.D.A model, keeping them short and sweet at a maximum of 15 seconds. We used the brand's extensive creative bank of video ads to determine what worked well on paid social and then duplicated it on YouTube.
The result was over 5,000 view-through conversions, which filled up our top-of-funnel with interested consumers who later converted through other campaigns or channels. While view-through conversions don't always equate to back-end growth, the clicks we got from YouTube were cost-effective and helped us acquire more customers.
To ensure long-term growth, it's important for brands to stay true to their advertising voice and values. This was a top priority for us in this case, and we saw significant performance lifts across different channels, including Facebook and TikTok. Since the brand offers a subscription-based service, customers acquired during this period are more likely to return because of their brand recognition.
At the end of the day, successful Google Ads growth requires hard work and logical thinking. By following a proven workflow, leveraging our extensive Google Ads experience, and using high-level marketing psychology, we were able to help this brand see huge growth in their niche.
Check out the Shopify screenshot below to see the results for yourself!
So what do you get in a partnership with WydeMedia?
Proven Google Ads
Knowledge
Based on multiple millions in Google Ads Spend
A Holistic Growth
Partner
Our home is the Google Ads interfase, but we are also ecommerce experts who can advise on how to better LTV and how to raise your AOV
We know what responsibility we have
We don't take Google Ads nor business growth for granted, and knows how important it's is for brands to have a continues flow of new customers