Introduction:

This silicone rings brand hired us for Google Ads and joined our “SEM domination program” as they wanted to grow in their target markets through Google Ads.

The brand decided to branch one of its non performing product categories out into its own brand, and let me run it up with Google Ads

The main brand has existed for 6 years and tried multiple full-service agencies but has not been able to grow its sales in a very long time.

This changed after the owners approached me.

Challenges Faced:

The challenges faced were:

1. Not knowing which overall strategy to follow
2. Not knowing which metrics to follow
3. Not knowing how to grow further
4. Not knowing how to communicate their wants and needs to former marketing providers

and most of everything - a super un-optimized Google Ads account, where managers have been reacting and making decisions on wrong data

Strategy & Approach:

We started by fixing search ads, which were the only successful campaigns. We improved conversion tracking and set up dynamic remarketing properly. Then, we focused on optimizing the product feed before relaunching shopping ads. This time, they performed well. Our next steps are to enhance Performance Max campaigns, create custom landing pages for search ads, and improve the website's user experience. We believe these strategies will help us scale effectively.

Enough talk! Let’s see some numbers!

Took the brand from £0 → £57.000/mo (and still scaling) with Google Ads only

Took their Google Ads from £60/day → ~£200/day

The majority of these are new customers