How I help you earn more from Google Ads
- New customers, contribution margin and profit. A high ROAS can still lose money, and repeat orders from existing customers don’t create growth. I optimise for the numbers that actually move your business. Read why.
- I look at all of Google, not one campaign type. Search, Shopping, Performance Max and YouTube work together in one structure, from the top to the bottom of your funnel.
- I start with the foundation. Shopping feed and tracking need to be right before the budget goes up. Read how I approach server-side tracking.
- No deliverables for the sake of deliverables. I spend the time where it moves the most, and tell you why.
- Growth advice beyond the ads. I look at the whole business: margins, product range, seasonality and how Google works with your other channels. What I’ve learned from many ecommerce brands goes into every decision.
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One setup for your whole Google presence
Many brands have one partner for Shopping, another for Performance Max and a third for tracking. That creates the wrong incentives. Your customers don’t experience the channels separately, and neither does Google’s algorithm.
So I bring it all together in one strategy, and handle it from A to Z, from strategy to execution:
- Google Search Ads
- Google Shopping
- Performance Max
- YouTube Ads
- Shopping feed optimisation
- Campaign structure
- Responsive Search Ads copywriting
- Tracking and measurement
Who does the work?
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You work directly with me, and I take full lead on your paid search scaling strategy, globally. No juniors, no account manager in between. I look at your whole business, not just the ad account.
LinkedIn →Want to see what this could mean for your brand?
With a free Google Ads Scaling Plan you get honest feedback on your current setup and concrete next steps. You’ll find out:
- Where your budget is leaking
- What your Shopping feed is missing
- Where the biggest growth potential is
- What I would do first
If I don’t see real potential, I’ll tell you honestly. The offer is for brands generating at least €20,000/month that want to scale.
Get your free Scaling PlanFrequently asked questions
What does it cost to work with you?
It depends on the job. A 90-day Google Ads sprint, where I rebuild your account from the ground up, is a one-off €3,000. Ongoing work typically starts from €2,500 per month. For smaller brands I offer advisory from €600 per month.
Is there a lock-in?
No long contracts. I usually start with a 90-day sprint, and afterwards you decide whether we continue. You always own everything I build for you: account, campaigns, feeds and tracking.
Who works on my account?
I do. I’m a senior Google & YouTube Ads specialist, and you always deal with me directly. No juniors.
Which brands do you work with?
Ecommerce and DTC brands generating at least €20,000/month that want to scale on Google and YouTube.
What is the difference between ROAS and profit optimisation?
ROAS measures revenue against ad spend. Profit optimisation also accounts for cost of goods, shipping and returns, so you see what you actually earn. Read more about POAS.
