+268% in Google Ads conversions over +3 years

In this case we are working with a sports brand that operates in the scandinavian market, with a massive competitor stack and some really price sensitive consumers - a classic red ocean market - and even in a recession market we managed to help them grow Google Ads conversions 268% since April 2022
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The Challenge:

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We scaled though it all:

1. ‍Supply-chain issues,
2. Consumer-behavioral changes
3. A huge increase in energy prices in scandinavia
4. Multiple competitors that appeared and disappeared during the time frame
5. Bad marketplace deals
6. Another world wide supply-chain issue
7. Thin margins

All of which contributed to the fact that we needed to think differently in terms of still continuing the growth to the business.

Disclaimers:

1. None of this have ever happened without the brand having super cool products, and a passionate team behind to deliver an fantastic customer experience.
2. We've been managing Meta Ads in the same time-period and the spend split has been 20/80 between Meta and Google
3. Spend on brand terms has been less than 1% of the overall spend in the time-frame

Note: These results represent one business’s journey. Every brand is different, and while this framework has delivered strong outcomes, performance will always depend on factors unique to each business.

The Solution:

Let's dig in ↓

In the last 3,5 years, i've managed to fine-tune Ongoal's Google Ads engine to a t, which has involved

1. Google Shopping segmentations that enabled me to allocate spend to focus products
2. Importing gross-profit and POAS bidding to help steer ad spend based on gross profit and POAS.
3. A comprehensive non-brand search setup with dynamic search
4. The implementation of server-side tracking
5. The expansion to 3 other markets

All of the above have contributed to Ongoal being able to establish themselves as one of the biggest padel stores in scandinavia

Overall, we believe that using a logical approach and systematic optimization and scale workflows, combined with extensive Google Ads experience and marketing psychology, has been the key to success on Google Ads in particular but also in their back-end revenue.

The Results:

The outcome?

• Google Ads spend: +233%
• Google Ads conversions +268%
• Google Ads gross profit margin +31% since implementing POAS bidding May 2023.

Disclaimer: Profitmetrics was implemented in May 2023

The overall outcome is a Google Ads engine that we can steer based on the gross profit it produces across our large product range with different profit margins.

Together with all the Google Ads success we've also been able to grow+43% in total gross revenue since April 2022 til till July 2025

We are not slowing down, and i can only imagine what level of growth the next 3,5 years of partnering up with Ongoal will bring.

We have been working with Brian and WydeMedia for years now, and we are very pleased with the dedication and knowledge Brian has