Strategic PPC insights for Growing DTC Brands

Fuel your growth with actionable Google Ads, YouTube Ads, and expert tips curated for business owners and marketing pros. Discover winning strategies, optimize campaigns, and unlock more steady and profitable growth.

Recent

Google Ads
June 7, 2024

The difference between “Conversions” vs. “Conversions (by conv. time)”

This article give you a better understanding of the difference between conversions & conversions (by conv. time)

Google Ads
May 23, 2024

8 Key Reasons Google Shopping Ads Fail and How to Fix Each One

Shopping campaigns are the bread and butter for ecommerce, but what do you do when they misbehave?

Google Ads
May 23, 2024

Your Guide to Negative Keywords

Everybody knows negative keywords, but how do you use them in an ROI friendly manner. Find out here

Google Ads
April 29, 2024

How to switch from ROAS to POAS and why?

Why is it important to send gross profit data into Google Ads, and switch your tROAS bidding to a tPOAS bidding strategy? Find the answers here

Google Ads
April 29, 2024

How to diagnose pMax campaigns for ecommerce brands

If you run with Performance Max campaigns you know the stressful feeling of seeing it break – Learn how to diagnose it here

Google Ads
April 8, 2024

5 tips to your Dynamic Search Ads (DSA)

Not sure what to do with Dynamic Search Ads? Get 5 of my best and actionable recommendations

Google Ads
April 5, 2024

How to match keyword match types to bidding models

navigate the selection of keywords and how to pair the different match types with the right bidding strategy

Google Ads
April 5, 2024

Performance Max Audience Signals 101

People often get confused about how Audience Signals work. In this blog post, learn how Audience Signals work within a Performance Max campaign.

Google Ads
March 18, 2024

Spending €10.000 in Google Ads? Structure your account like this.

Having a brand and spending €10.000/mo in Google Ads spend? This is how i'll approach the Google Ads structure.

Google Ads
March 7, 2024

Keywords research 101

Unlock the secret to Google Ads success with our concise guide on keyword research. Learn to select winning keywords, cut waste, and boost relevance in just a few steps.

Tracking
March 11, 2024

Why server side tracking matters

Learn how to navigate the decision on choosing which tracking solution you should choose for your ecommerce store

Google Ads
February 22, 2024

How to Approach Search Ads in 2024

Want to learn how to approach your search campaigns for 2024? Read my take on search ads in 2024.

Ecommerce
March 5, 2024

Why you should never optimize for channel ROAS

Learn how to approach the performance of your business here

Google Ads
February 22, 2024

How to save 30-70% ad spend on your brand terms

Stop paying for high CPC on your own brand terms today!

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