DTC PPC Insights

Strategic PPC insights for growing DTC brands

Actionable Google Ads and YouTube Ads tactics for business owners and marketing pros. Winning strategies, better campaigns, and steadier, more profitable growth.

Google Ads

How to Control Your Performance Max – 4 Essential Key Control Techniques

Master Performance Max with 4 key control techniques. Learn to see search terms, exclude brand keywords, analyze product performance, and use helpful scripts. Optimize your PMax campaigns now!

Ecommerce

The Power of a Marketing Calendar for E-commerce Brands

Learn how to create a powerful e-commerce marketing calendar using the Balanced Growth Strategy. Maximize your online store's growth with year-round strategic planning.

Ecommerce

Mastering New Customer Acquisition – Essential Strategies for E-commerce Growth

Unlock e-commerce growth with proven new customer acquisition strategies. Learn how to leverage product launches, market expansion, and Google Ads to fuel sustainable success. 800+ words of expert insights.

Google Ads

Understanding Conversion Metrics in Google Ads: Conversions vs. Conversions by Time

Learn the crucial difference between 'Conversions' and 'Conversions (by conversion time)' in Google Ads. Improve your PPC reporting and campaign optimization with this in-depth guide.

Google Ads

8 Critical Reasons Your Google Shopping Ads Fail (And Expert Solutions)

Unlock the secrets to fixing failing Google Shopping Ads. Discover 8 critical reasons your campaigns underperform and expert solutions to boost ROI. Essential guide for ecommerce success.

Google Ads

Mastering Negative Keywords Management

Unlock the power of negative keywords in Google Ads. Learn expert strategies to boost ROI, cut wasted spend, and skyrocket your PPC performance. 800+ words of actionable insights.

Google Ads

POAS in Google Ads: How to Bid on Profit, Not ROAS

How to bid Google Ads on profit instead of ROAS: profit tracking, a POAS target and two ways to switch.

Google Ads

How to diagnose pMax campaigns for ecommerce brands

If you run with Performance Max campaigns you know the stressful feeling of seeing it break – Learn how to diagnose it here

Google Ads

5 tips to your Dynamic Search Ads (DSA)

Not sure what to do with Dynamic Search Ads? Get 5 of my best and actionable recommendations

Google Ads

The Ultimate Guide to Matching Keyword Types and Bidding Strategies

Optimize your Google Ads campaigns by expertly pairing keyword match types with the right bidding strategies. Learn best practices, troubleshooting tips, and future trends to maximize your ROI.

Google Ads

Performance Max Audience Signals 101

People often get confused about how Audience Signals work. In this blog post, learn how Audience Signals work within a Performance Max campaign.

Google Ads

Spending €10.000 in Google Ads? Structure your account like this.

Having a brand and spending €10.000/mo in Google Ads spend? This is how i'll approach the Google Ads structure.

Google Ads

Mastering Keyword Research for Google Ads – A Step-by-Step Guide

Learn why keyword research is crucial for Google Ads success. Discover a 5-step process to optimize your PPC campaigns, reduce wasted ad spend, and boost your quality score.

Tracking

Why server-side tracking matters

Discover why server-side tracking is essential for e-commerce success. Learn how it outperforms client-side tracking, improves data accuracy, and future-proofs your marketing in the face of increasing privacy regulations.